OK, so, it’s not technically a product, but Leaping Bunny is essentially my go-to resource to ensure that I am finding products that are truly cruelty free. In fact, usually when people ask me if a particular company is cruelty free or if I have any recommendations for products that are cruelty free, I usually always turn to this organization to confirm before I respond.
Much like other tricky/deceiving labeling issues (such as products proclaiming to be “all natural” and “organic” when they actually aren’t), many products or companies that are branded as “cruelty free” actually aren’t–For example, oftentimes, companies skirt around this issue by using ingredients tested by third parties (ever see a label that says “this finished product has not been tested on animals”? Yeah… that means that somewhere along the line, something bad probably happened to a bunny/kitty/monkey/dog).
So, to make sure that people really are getting products that are truly cruelty free–meaning that at no point in the production process or creation of the product was any living creature manipulated or harmed–8 national animal protection groups who banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). From this, Leaping Bunny was created to provide a standard by which companies could be certified so consumers knew the brands they were buying were living up to their ethical end of their labeling.
As their website states, “the CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo. [They] are working with companies to help make shopping for animal-friendly products easier and more trustworthy.”
Although there are definitely products that I purchase that are cruelty free that don’t carry the Leaping Bunny logo, I am definitely more inclined to seek out products that took the time to go through the rigorous certification process. For me, I feel that companies that being Leaping Bunny certified not only align with beliefs that are incredibly important to me, but I also feel that they must be dedicated to creating reliable, quality products if they are willing to take the extra steps to become certified.
I also love how convenient Leaping Bunny makes it to shop cruelty free–not only do they feature a downloadable Shopping Guide on their website, but they also have an app you can download on your smartphone so you literally have this invaluable resource at your fingertips whenever you need it! I can’t tell you how many times this has come in handy when I’ve been at the store trying to find a particular type of product and felt nervous that I might end up with something that wasn’t anipal friendly. Knowing this resource is out there and such an organization exists has definitely made me full 100% more confident in my shopping endeavors!
How about you? Any special companies/organizations that you find especially useful when it comes to shopping cruelty free?